November/December 2009

Happy Holidays from all of us at United Pacific Pet!

 

Eukanuba Cup Dog Show

Is your store or clinic ready to spread some holiday cheer?

You can delight your customers with unique holiday fare, gifts for their pets, and free tickets to the AKC/Eukanuba National Championship dog show that will be held in Long Beach on December 12-13.

The Eukanuba Cup has the richest purse on the dog show circuit and the finals are televised on Animal Planet.

Ask your UPP or Iams rep how you can get free tickets to this event for yourself, your staff and your customers.

Holiday Products and Displays

Did you know that Merrick has new winter cans with names like Plymouth Rock Dinner, and canned and dry dog food with names like Thanksgiving Day Dinner, Turducken, Grammy's Pot Pie, Harvest Moon and Venison Holiday Stew? Some of them are Low-Glycemic for dogs and cats with special needs.

Have you put the Merrick holiday end cap up in your store yet? Most retailers have had it up for a few weeks. Keep it up throughout the holiday season so that consumers can include their pets in all their holiday festivities.

And don't forget the Nummy Tum Tum Organic Pumpkin and Sweet Potato supplements — a natural solution for digestive upsets for pets that overeat during the holidays.

Don't miss out on the Season's Greenies 27-oz display and end caps and the Feline Greenies clip strips. You get $3.00 off a box when you buy these promotional items. We have the product in stock and ready to ship.

There are lots of other treats to delight the pet owner. Choose from our wide selection of Functional, Natural, and Organic treats. Or just open a bag of Nutro Crunchy Treats so consumers can smell the delightful aroma while shopping in your store. They will be sure to want to bring a bag home as a stocking stuffer.

You can brighten up your store by creating a red and green pallet display of 44-lb Iams Chunk, Mini Chunk and Lamb and Rice Bags. Or you can do it with Iams 20-lb Dog Bonus bags.

Special Offers

Bring new customers into your store by working with Nutro and Iams to offer the best prices in town on the top-selling SKUs in southern California.

Work with your Iams rep to put up banners advertising Iams 44-lb bags for $29.99 and Eukanuba 46-lb bags for $39.99. Customers who have been on that program are seeing increased foot traffic. Iams and Eukanuba contain Prebiotics for digestive Health and Eukanuba is being heavily advertised on TV through the end of the year.

You can run Red Plum ads through UPP with holiday themes to draw even more consumers to your store.

You can get deals on Nutro's most popular bags that will allow you to sell them for $39.99. That will be the best price anywhere. Bring in customers from Petco and PetSmart with these hot prices. When you get them in, be sure to sell them holiday gifts for their pets.

Remember — Every new customer is worth $770, according to the August edition of Pet Age Magazine.

Gift Ideas

Cold weather is coming to the mountains — it's a great time to put out D&D's tub of 60 bags of Wild Delight Bird Seed.

For customers who would like to indulge their best friend this holiday season, suggest a new bed. What could be a better gift than a good night's sleep?

Midwest has a wide variety of Quiet Time Beds in all colors, shapes and sizes — everything from standard fleece beds in fun colors to orthopedic beds, plush beds and the new Gray Ombre Swirl bed that is all the rage. You can now order some well-priced beds through Jeff White and have them drop-shipped directly to your store.

If you really want to indulge them, bring home a Doggone Smart Bed. It is the latest technology and only available through UPP. Not only is it water-, dirt- and stain-resistant, it actually has fibers that kill the bacteria and viruses that cause disease and odors. And they are completely safe for pets. Not only can you buy beds made from this new fabric, we also have jackets available in matching colors and now in denim.

Not sure what to get that person who has everything?

We have throws made out of the Nano technology fabric for use on the couch or in the car. It will make a great gift for friends and relatives who have problems controlling pet odors at home or in their vehicles.

How about a DNA test kit from Mars Veterinary so they can get the family tree of their best friend? The swab kits have arrived, the price is lower and they have even more breeds in their library. This DNA test kit is truly the leader in the industry.

People will want to spruce their pets up for the holidays with Crazy Pet shampoos and grooming sprays. This line is designed to help teach children to learn responsibility by taking care of their pets.

For those who prefer all-natural shampoos, Pet Botanics Naturals are 100% natural and made with organic extracts.

Lots of people get new puppies during the holidays and you want to be sure to have all the supplies they will need on hand. Don't forget to have an adequate supply of Midwest Crates and Beds, Dry Paws Training Pads, Nutrical, Nutristat, Esbilac and KMR and of course Urine Off to take care of those accidents that are bound to happen. A little Excel from 8-in-1 thrown in the mix wouldn't hurt either.

Don't forget the kitties. Some customers might want to indulge their cat with Organic Cat Litter — it is made from soy and is both a healthy alternative and biodegradable. We now have cat toys.

Use some of your 2.8-oz Tiki Cat or Dog cans that you got for free with your end cap to give free samples to your best customers. Once their cat or dog tries it, they will be coming back to your store for more. Many customers buy these by the case.

When winter comes, there is no substitute for a bowl of Chicken Soup. Souplements is the first soup for dogs. It is all natural and comes in sustainable packaging. It is a natural source of electrolytes, supports hydration and helps stimulate appetite in dogs that have been stressed. Just what the doctor ordered on a cold winter's night.

Once the party is over, we may all need to de-tox. Mulligan Stew is a canned product that promotes optimal cellular health and detoxifies the tissues from low-level toxin ingestion — and it tastes great too. Encourage your customers to take the 7-day Mulligan Stew challenge. The Dry Soft baked Kibble is here and reports are that it is extremely palatable.

Introducing!

New Items include

• Merrick winter cans — new varieties to tempt your customers this winter
• Whole Earth Farms dog food from Merrick — a multi-protein holistic product that sells for $39.99 for a 30-lb bag. Great margins for you, great value for your customer and great food for our pets. If you haven't brought in the ISO yet, call your UPP rep today for big discounts through year end.
• Earthborn Holistic Dog Food — Send in a UPC and they will plant a tree.
• Swheat Scoop All Natural Cat Litter and Swheat Stall Horse Litter
• Life Line Wild Alaskan Salmon Oil and Organic Ocean Kelp Treats
• Biovance Horse Feeds
• Integrity Horse Feeds
• Kinetics Germinator Horse Brushes

We have exciting new items arriving in December:

• We will be carrying the Tuffy's line of foods that include Nutrisource, Planet Organics and Pure Vita. We will have the product available to ship in December.
• Humane Choice Organic Vegetarian Dog food will be available December 7. You will need to bring in a very attractive display. There is only one SKU and you need 3 bales to fill the display. A portion of the sales price is donated to the Humane Society. This can be a stand-alone diet for those seeking a vegetarian diet or a vegetable topper for everyday kibble.
• We will also have Aunt Jeni's Natural Treats that include chicken strips made in the USA, dehydrated gator chips, and ostrich treats. These items are all natural and will delight those customers looking for unique protein treats.

Website

For more information about all of these fine products, visit our website at www.uppet.com.

On our site, you will find a full product catalog with links to all of our manufacturers so that you can get even more in-depth information.

We also have new videos on our website!

Now you can learn more about our products by watching the videos we taped at our open house and at Superzoo. We interviewed every manufacturer about the key selling points of their products. You can refer customers to our website or to YouTube to see these videos.

The website also has

• Price lists
• Order forms
• Flyers
• Promotional order forms
• COMING SOON! All of our ISOs

The site has news items (see our new Green section!) and links to lots of sites that can be helpful to you in your business.

You can also see pictures of the UPP team — hard at work and having a good time.

Many of our website features required authorized access. If you do not yet have your User ID and Password, go to the Forms section, print out and fax a request for a User ID, and we will email it to you right away.

Remember, it's www.uppet.com. It is easy to remember. U P Pet or United Pacific Pet = UPP, or just Google something similar and our site will be somewhere on the first page.

We invite you to explore our website and we wish each and every one of you a fantastic holiday season and a Happy New Year.